WALTHAM, MA—Conscious Capitalism, which was co-founded by best-selling author and Babson College Professor Raj Sisodia, is fast becoming a global movement.

In an exclusive video interview with Dr. Manju Sheth on Chai With Manju celebrity series, Sisodia talks about how his Indian heritage of spiritualism and hotbed of American capitalism shaped his philosophy and a new way of doing business where primary motive is more than just profit. His upbringing also created a perfect ambience for his new idea.

Sisodia, the F.W. Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College, is co-author of the Wall Street Journal bestseller Conscious Capitalism, with John P. Mackey, Co-Founder and Co-CEO of Whole Foods Market, and Everybody Matters: The Extraordinary Power of Caring for Your People Like Family with Bob Chapman, Chairman and CEO of Barry-Wehmiller.

Sisodia was born in India and spent parts of his childhood in Barbados, California and Canada. He was educated as an electrical engineer from the Birla Institute of Technology and Science (BITS, Pilani) in India. He pursued an MBA in Marketing from the Jamnalal Bajaj Institute of Management Studies in Mumbai after which he earned a Ph.D. in Marketing and Business Policy from Columbia University.

Until 1998, he served as the Director of Executive Programs and Associate Professor of Marketing at George Mason University in Fairfax, Virginia. From 1985 to 1988, he was Assistant Professor of Marketing at Boston University.

He also spent 15 years at Bentley University as Trustee Professor of Marketing, Department Chair and founder/director of the Center for Marketing Technology.

Today, Sisodia is a trustee of Conscious Capitalism Inc. and a member of the board of directors of The Container Store. He has consulted with and taught executive programs for numerous companies, including AT&T, Nokia, LG, DPDHL, POSCO, Kraft Foods, Whole Foods Market, Tata, Siemens, Sprint, Volvo, IBM, Walmart, Rabobank, McDonalds and Southern California Edison.